Setting up a Podcast in 2019 can be fast, free, and painless. More importantly, the distribution and maintenance of the show can be (almost) fully automated. This post covers the steps I took to launch KeepInTouch.fm together with my co-host, Todd.
MVP – Minimum Viable Podcast
- First we decided what our show is about. Keep in Touch covers topics from two main areas: Apple/Google tech platforms, and raising kids
- To solve the hosting and publishing of the show we set up an account on Anchor.fm
- Lastly, we recorded and published the show
That’s could’ve been the proverbial it, but since both Todd and I are tech people, we were not satisfied, yet. Why not? Because of the details…
Past the basics
We wanted the show to have a home that we could customise, personalise. We also wanted to be able to understand and interact with our audience. To achieve this we made did a few more things:
- We put a little effort in the show artwork, we created chapters for the shows (chapter artwork and web links when appropriate), and we collected and published thorough show notes.
- We recorded and edited the audio outside Anchor, and only published the mastered audio. It’s not perfect but it’s definitely less *rough*.
- We bought a domain and we set up a website: KeepInTouch.fm.
- We set up a Twitter account: @KeepInTouchFM.
- We set up a vanity Google Alert for our show title and website.
- Speaking of vanity, we created a Chartable.com account to keep an eye on how the show is doing in the charts (we were #7 in the Educational Technology category at one point!).
- We transferred the ownership of the Apple Podcasts and Spotify feeds.
- We set up the Stitcher and TuneIn feeds ourselves.
- We integrated the podcast RSS feed with our new website: once we publish a show, a corresponding blog post gets created (almost) auto-magically.
Some of these enhancements will be the subject of future blog posts.
Things we learned
- Apple Podcasts took about five days to process Anchor’s request to list our show.
- Google Podcasts approved the show almost immediately but took about two weeks to actually make it available to listeners.
- PocketCasts picked up the show immediately (most likely due to an integration between them an Anchor).
- Anchor didn’t seem to get the show listed in TuneIn so we had to list add show manually.
- Anchor doesn’t actually support all the podcasting networks.
- Hosting the show’s website on GitHub pages was straightforward but did have some limitations. We forked Jekyll-Import to add support to the Jekyll RSS importer for Podcast RSS feeds, so we needed a home on GitHub. Hosting the website itself on GitHub made sense since Git enables a simple way to publish new episodes / blog posts.
- Hosting and publishing the show: Free.
- Hosting the website: Free.
- Having a custom domain name: same cost as for any other type of website.
- Podcast recording and editing tools: Free (not really, since we decided to use our own microphones and Digital Audio Workstation).
- Time required to record, edit, and publish the show: 1 hour for the recording, 4 hours for editing (takes less and less each time), 30 minutes for packaging and publishing.