Category Archives: Opinion

A Recommendation for the Air New Zealand Customer Carbon Offsetting Programme

Air New Zealand has a Carbon Offset programme and that’s a really good thing. I wish it was more attractive to flyers, though. If you don’t normally offset your flight’s carbon footprint, I’m curious to hear if the changes I propose below would make you more interested in participating in this programme.

At KiwiFoo this year I spoke to a few smart people and asked them if they offset their carbon footprint when flying Air NZ. People looked away, shrugged, and shook their heads. When asked why, their answers were a variation around the same theme: it felt futile, and a bit of a waste of time and money.

The rest of this blog post details how I believe this programme can be rejuvenated. I believe more people would participate in the programme if they felt appreciated and rewarded.

Real benefits

People are asked to spend money in order to offset their flights. There is even a calculator for that.

The offset cost for a return flight from Wellington to Auckland, as far as I know, can be as low as $2.49.

Wellington to Auckland Carbon Offset Cost $2.49 In return for that, what you get is just a good feeling. And that should be enough. But it’s not in our human nature for an anonymous good gesture like that to become the norm. What humans need is rewards, or, as we like to call it nowadays, a strong value proposition.

What if, upon paying to offset the carbon emissions, flyers get the following in return:

  1. A bag tag (or an insert in the vein of the orange priority tag that Star Alliance Gold members receive) that makes the bag stand out. How about a Pohutukawa insert that flyers can pick up somewhere near the check-in machines? This would be very similar to how Electric Vehicles often carry a blue badge.
  2. Luggage priority (value!). That would require the creation of a middle tier in luggage processing. Orange priority tags > Pohutukawa tags > Regular.
  3. Upweight for OneUp.  Currently, these are the upweight tiers: Elite – 50%, Gold – 30%, Silver – 10%. What if Pohutukawa was 5%?
  4. A creative, community designed, visual representation of the flyer’s aggregate contribution on the Air New Zealand website and apps.

Peer pressure

When other travellers see repeatedly the Pohutukawa Bag Tag insert, they may become curious with regards to what it represents. They may even learn more about the programme, and they may be encouraged to try it.

For each flight, let all the flyers see how much of the carbon footprint has been offset. Visually, that could be as simple as colouring in an Air NZ plane. Better still, maybe there is a way to produce a heat-map of the plane showcasing where the carbon offset spending occurred.

When there is a positive offset (ie. more carbon was offset than produced), then maybe there can be a new form of reward for the fliers who contributed (e.g. discount on the carbon offset cost of their next flight).

Closing notes

I’m secretly hoping somebody from Air New Zealand comes across this blog post and it inspires them to look at the Carbon Offset Programme once again. Is it producing the results that they were hoping it would? Are there ways to make it more attractive to flyers and to encourage them to contribute? I am a Star Alliance Gold member, I fly a lot more than I’d like to, and I often forget that this programme exists.

Apple needs iMessage on Android

I believe Apple needs to build iMessage for Android. They have lots of reasons not to build it but I believe that have at least one really good reason to do it.

Apple has already acknowledged Android’s importance by building Apple Music for Android (I won’t count the Android to iPhone migration app). This was a sound business decision, the same was building iTunes for Windows was a necessary move. The sheer number of Android users will bring about more revenues and will help prevent services like Spotify from generating a lock-in effect for the hoards of people moving from Android to iOS.

iMessage is different, though. iMessage does not generate any profits (yet), and has simply been a value-ad for the iOS (and Mac) customers. They could have continued down this path, but something changed recently: Apple has doubled down on their fight for privacy. Tim Cook’s resolve and public appearances arguing against FBI’s request to build a backdoor in iOS is unprecedented. He even gave the first ever interview from his office on 1 Infinite Loop.

No other player in the space advertises privacy as a core product “feature”. Apple needs it not just because it is a differentiating factor, but because they truly believe this is the right thing to do for their customers.

The fact of the matter is that Apple’s customers interact with people on other platforms all the time, and not all the apps they use to communicate with their friends on non-Apple platforms are secure. Sure, WhatsApp provides end-to-end encryption, Telegram does too, and so do many other apps. But none of these apps are controlled by Apple.

Building iMessage for Android will give Apple the ability to tell its iPhone customers that all their communication with their family and friends can be secure.

There’s an argument to be made, that for this to be completely accurate, Apple would also need to build iMessage for the web.

A bonus reason (speculation), is that iMessage is one step away from becoming a transaction platform (much like WeChat). Person-to-person payments could be one such type of transaction. In order to be successful, such a product needs to be available on as many devices as possible, thus making Android impossible to ignore.

p.s. If iMessage is to be added to Android, then FaceTime will most likely be added, too.